The highest drop of new energy vehicles is nearly 30%, and the price reduction tide affects the used car market, and the new energy auto market in Bingcheng accelerates the ＂reshuffle＂

Recently, BYD announced that the price of Qin PLUS was reduced by 20,000 yuan, and the lowest price was 79,800 yuan, which aroused widespread concern from the public and the industry. A new round of automobile price war has quietly kicked off.

The reporter visited the automobile market in Harbin and learned that at present, Geely, Tucki, Chang ‘an, Wuling and many other new energy vehicles followed closely, and followed suit to reduce prices, bringing the entire passenger car market into a "shopping" mode.

The highest drop in new energy vehicles is nearly 30%

Price cuts spread to the used car market.

On March 10th, the reporter saw in BYD Airport Road Store that the preferential model promoted by BYD was not only a Qin PLUS model, but almost all models in the "Dynasty" series were given substantial discounts. During the "double 11" last year, Song Pro’s high-end model with a pure battery life of 110 kilometers sold for 159,800 yuan, and now it only costs 139,800 yuan, and its low-end model with a pure battery life of 71 kilometers only costs 109,800 yuan; Various models of Tang and Han series have also reduced their prices by about 20 thousand yuan.

Subsequently, the reporter learned in Wuling 4S shop Laoshan Road Store and Geely Yinhe Airport Road Store that Wuling Starlight, the hybrid version with a pure battery life of 70 kilometers, has been reduced by 10,000, and the starting price is 78,800 yuan; The hybrid version with a pure battery life of 150 kilometers has a price reduction of 6,000 yuan and a starting price of 99,800 yuan. The Geely Galaxy plug-in hybrid car, with a pure battery life of 60 kilometers, starts at 95,800 yuan, with a discount of 21,500 yuan; The SUV hybrid model Yinhe L7 starts at 125,700 yuan, with a discount of 17,200 yuan.

"Our concessions are even stronger." In Changan Qiyuan 4S store, the salesperson introduced, "Qiyuan Q05 plug-in hybrid SUV has a pure battery life of 125 kilometers, and now it sells for 96,900 yuan, a discount of 35,000 yuan over the previous year, a decrease of nearly 30%; The lowest price of Qiyuan A05 is 79,800 yuan, and the discount is also 15,000-23,000 yuan. "

"This wave of price cuts set off by BYD has not only impacted the market of new energy vehicles, but also impacted fuel vehicles and used cars more seriously." Manager Zhang of Mazda Automobile Sales Store, located in Kaili Automobile Happy Square in Daoli District, said, "In order to protect the market and clear inventory, fuel vehicles have set off a wave of price reduction around October last year. At that time, Mazda Angkeira directly dropped from 129,900 yuan to 99,900 yuan, and now the new energy A-class car has dropped to 80,000 yuan, which is still DM-i technology, which has a great impact on the same level of oil vehicles. "

Manager Zhang told reporters that at present, new energy vehicles and fuel vehicles are benchmarking each other, which leads to the continuous squeezing of the living space of used cars. Some brands’ new cars have dropped by 20,000 to 30,000, while others have launched the activity of "old cars reach 40,000"-even customers’ similar "scrapped cars" can reach 40,000 yuan. "The market is becoming more and more cruel. I heard that some large used car manufacturers have stopped moving and are starting to change careers."

Battery cost plummeted.

The competition for vehicles of 100,000 yuan class is fierce.

"On the one hand, the price reduction of new energy vehicles is due to the sharp drop in the price of battery raw material Ferrous lithium phosphate, from 600,000 yuan per ton last year to 90,000 yuan now, on the other hand, it is to seize the market share of joint venture brand fuel vehicles." The sales staff of Dongfeng Nissan Xuefu Road Store told the reporter, "Nissan Xuanyi Classic Fuel Vehicle has been a top-selling product in recent years, but the new energy BYD Qin PLUS is also very strong. According to public data, among the three best-selling cars in China last year, Nissan Sylphy, Volkswagen LaVida and Qin PLUS DM-i all sold more than 320,000 cars. These three are benchmark products. The’ electricity is lower than oil’ set off by BYD this time really brought a lot of pressure to fuel vehicles. "

"At present, the most’ rolled’ new energy vehicles are 100,000 yuan plug-in hybrid A-class cars and 100,000 to 150,000 yuan entry-level plug-in hybrid SUV models." The sales consultant of Wangjie New Energy Wangfujing Shopping Mall Exhibition Store told the reporter, "The wave of price reduction set off by BYD has little impact on mid-to-high-end new energy vehicles with a price of more than 300,000 yuan. At present, there is no price adjustment for the models in Wenjie. An SUV model of a certain brand has dropped from 319,800 yuan to more than 280,000 yuan, but it is also aimed at old models, and the prices of most mid-to-high-end new energy vehicles are still relatively firm. "

"We are pure electric vehicles, all of which are above 200,000 yuan. This wave of new energy price cuts is fierce, but we don’t have the deployment of price cuts at present, but we are optimizing in terms of improving endurance. By upgrading the configuration, consumers will have a better driving experience. " Xiao Li, a sales consultant of the exhibition store of Wangfujing Shopping Mall, a new energy source, said.

Hu Yanqing, secretary-general of Heilongjiang Automobile Chamber of Commerce, said, "The price reduction of new energy vehicles is mainly concentrated in low-end models. This price range has the highest market share and is also the easiest range to increase its sales."

She introduced that there are more than 20 brands of new energy vehicles entering Harbin at present, such as Weilai, Tucki, Ideality, Tengshi, Zhiji, Lantu, Nezha, Wenjie, Qichen and Ai ‘an. Among them, there are new energy brands launched by traditional car companies, and there are also new brands of capital trading. The gathering of many brands is bound to face more fierce competition. "Many new brands have brought vitality to the new energy vehicle market, but they have also accelerated the process of survival of the fittest in the whole industry. The momentum of fierce competition with each other will continue this year."

The consumer market in Bingcheng is growing strongly.

14,000 new energy vehicles were sold in half a year.

Hu Yanqing, secretary-general of the Provincial Automobile Chamber of Commerce, said that Harbin sold 148,816 passenger cars in the first half of last year, including 14,475 new energy vehicles (3,745 pure trams). The sales of new energy vehicles increased by about two times compared with the first half of 2022, accounting for nearly 10% of passenger car sales. In 2023, our province sold nearly 300,000 passenger cars, including over 38,000 new energy vehicles, accounting for nearly 13%.

According to Jin Yan, sales director of Changan Qiyuan 4S store, in 2022, they sold more than 100 new energy vehicles in a single store, and more than 200 vehicles were sold last year. In the first two months of this year, more than 100 vehicles have been sold, and it is expected to exceed 700 vehicles throughout the year. The market demand for new energy vehicles is strong.

"Harbin’s new energy vehicle consumption market has mainly developed rapidly since last year. Compared with major cities in the south, it is still relatively slow. The problem of battery feeding in winter and urban supporting facilities such as charging piles are not perfect enough, which limits the development of new energy vehicles in our city. " Zhang Dong, deputy secretary-general of the New Energy Professional Committee of the Provincial Automobile Chamber of Commerce, said that with the iterative upgrading of battery technology, the advent of solid-state batteries with better cold resistance in the future and the gradual improvement of urban charging facilities, the new energy automobile market in Harbin will have greater development space.

Original title: "The highest drop of new energy vehicles is nearly 30%, and the wave of price reduction affects the used car market. Ice City’s new energy auto market accelerates" reshuffle ""

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