New form, new space, new choice, and new changes in ＂cloud employment＂ – 西安耍耍网论坛|西安桑拿论坛|西安夜生活网论坛|西安品茶网

On April 14th, the employer concentrated on online recruitment in the Silk Road Talent Market in Xi ‘an High-tech Zone. Xinhua news agency

　　[spotlight]

　　Employment is the foundation of people’s livelihood, and the employment priority policy must be implemented to expand domestic demand in improving people’s livelihood. In the face of the epidemic, "cloud employment" provides a new path for stabilizing employment and expanding domestic demand.

　　You can find a job by staying at home, without running around and buying clothes … … Affected by the COVID-19 epidemic, this year, most colleges and universities’ job fairs and employers’ spring recruitment changed from offline to online, and "cloud recruitment" and "cloud job hunting" became more and more prosperous. What is the effect of "cloud" employment? What new career opportunities have been created? How to open up new space for expanding employment through new ways? The reporter conducted an interview on this.

　　Change 1: Change "face to face" to "screen to screen"

　　There has always been a saying in the job search circle that "gold, three silvers and four silvers", and March to April every year is the prime time for job hunting and job hopping. Job fairs and double elections are coming one after another, and job seekers are running around and extremely busy. But this year, we changed the way, and almost all the recruitment activities were moved to "online".

　　Starting from February 28th, the Ministry of Education launched an all-weather online campus recruitment service for college graduates, and the first batch has been launched with more than 800,000 jobs. On March 20th, Ministry of Human Resources and Social Security and other departments launched the online recruitment activity of "E-Road Peer, Grade You Come". By April 9th, a total of 1.24 million employers had provided 11.62 million jobs … …

　　Compared with the past, most enterprises’ online recruitment only focused on the resume screening stage. In this epidemic, the "cloud" degree of online recruitment has extended to the interview and even the signing and entry links. Most enterprises have implemented the whole process of "cloud employment" in campus recruitment this year, including presentation, resume delivery, written examination, interview, employment letter approval, and induction training.

　　"Our Chongqing area has recruited 9 people through online recruitment." Ms. Wang from Yuncong Technology Human Resources Center revealed that this year Yuncong Technology has provided more than 100 jobs in various cities across the country and received more than 1,000 resumes. "We adopt the method of submitting resumes online and conducting interviews remotely, and we also introduce the method of remote employment for candidates who are inconvenient to join the job or whose isolation period has not expired."

　　Lagou. com’s survey of major customers of the platform shows that more than 90% of enterprises will continue to recruit or even expand their enrollment this spring; According to the big data report released by Hunting, the demand for talents for Internet products such as Internet medical care, online education, telecommuting and life services recovered the fastest, and the number of new jobs exceeded 78% compared with the same period in 2019. It is worth noting that many companies have directly indicated "video interview" when posting positions on recruitment websites this year. What’s the difference between video interview and offline interview for job seekers?

　　Zhao Man, a 24-year-old fresh graduate of China University of Mining and Technology, had three or four video interviews in March. "The goal of my job search is the four major banks or joint-stock banks, mainly in first-tier cities such as Shanghai. Generally, after the online resume primary election, there are several rounds of video interviews. " In her view, as long as you are fully prepared for the video interview, you can play well. "It is more relaxing to participate in the video interview in your familiar environment than to interview offline."

　　Online resume delivery, online job matching, barrier-free video interview, and remote signing of employment agreement … … In the eyes of some people in the industry, job hunting and recruitment has gone to the "cloud", which has profoundly changed the employment service ecology. From "face-to-face" to "screen-to-screen", it has got rid of the time and space restrictions, saved costs, and greatly improved the matching rate of people and posts and the success rate of docking. "In the future, online recruitment may replace the offline interview mode and become a mainstream." Zhang Liyun, an associate professor at the Law School of China Institute of Labor Relations, said.

　　Some experts also said that from the whole recruitment process, some links are suitable for online, but the power of offline can not be ignored. Therefore, it is necessary to combine online and offline to make the whole recruitment process more efficient.

　　"Online recruitment can’t completely replace face-to-face recruitment, and it is not without defects, such as the problem of untrue information." The vice president of capital university of economics and business Institute of Labor Economics suggested that the online recruitment platform can improve information review in the following ways: first, collect and compare the authenticity of job seekers’ information through open channels; Second, through the training and publicity of the platform, improve the integrity awareness of both units and job seekers. As the main body of market transactions, the platform must still abide by the laws and regulations in information collection, and must not infringe upon the personal privacy of workers.

　　Change 2: "new occupation" expands "new space"

　　Because of the epidemic, almost all industries are on the cloud this year. Mr. Wang has several physical stores in some business districts in Zhejiang, selling socks. "Due to the epidemic, physical stores have to open their doors, and we have all become ‘ Anchor ’ , selling goods live on Taobao. "

　　During the epidemic, enterprises are actively promoting platform construction and expanding online communication mode. Cloud selling cars, cloud restaurants, cloud stores, cloud food markets and cloud supermarkets … … It is understood that since February, there have been more than 100 kinds of occupations on Taobao live broadcast, and merchants have opened Taobao live broadcast to sell goods by 50% year-on-year. On 500 properties, Taobao broadcasted "Cloud Selling House" and 2 million people watched. There are also 21 stars holding a "Cloud Concert" at home. At the same time, 23 global automobile brands, such as BMW and Audi, started to sell cars, with 100 live car broadcasts every day; There are professional anchors in the live broadcast room to introduce various models, and they also enter the car to show the situation inside the car and "test drive the cloud" on behalf of others.

　　Behind the popularity, recent reports from several recruitment agencies show that the demand for live broadcast talents has also followed the blowout.

　　On March 18th, Zhaopin released "Talent Report of Live Broadcasting Industry in Spring 2020", which showed that after the Spring Festival, the recruitment demand of live broadcasting industry rose by 132% year-on-year, and the average monthly salary of Taobao live broadcast talents reached 9845 yuan. The report released a few days ago also shows that the demand for live broadcast talents has continued to rise since 2019, and the number of live broadcast recruitment jobs in 2019 alone has more than tripled year-on-year.

　　In fact, the growth rate of recruitment jobs is far behind the growth rate of merchants on Taobao live broadcast. According to statistics, in February this year, the number of merchants newly broadcasted by Taobao Live increased by 719% compared with January. It is precisely because of the strong demand that as early as February, the first Taobao live broadcast graduate of a college in Yunnan had been "booked" by all enterprises before leaving school.

　　According to Zhaopin’s recruitment data, in the live broadcast industry, 70% of jobs have no academic qualifications and experience requirements, and pay more attention to the inspection of practical skills. Geographically, Guangzhou, Beijing and Hangzhou rank among the top three, and the demand for live broadcast talents is the strongest. However, it is not difficult to find that the cloud live broadcast is going deep into all parts of the country by comparing the changes in the demand for live broadcast talents before and after the epidemic. Since February, Zhengzhou, Shenyang and other cities have ranked among the top ten in the demand for live broadcast talents.

　　"The new occupations born under the epidemic have made us see more career possibilities. Not only live talent, it is foreseeable that in the face of the rapid development of Internet industries such as cloud technology, such as ‘ Artificial intelligence engineer ’ ‘ Internet of Things Engineering Technician ’ ‘ Big Data Engineering Technician ’ And ‘ Cloud computing engineer ’ New occupations related to information technology support will continue to be sought after. " Liu Fan, an associate professor at the School of Economics of China Academy of Social Sciences, said.

　　Change 3: "See you on the cloud" and press "Acceleration button"

　　In addition to bringing more choices for enterprise recruitment, with the maturity of technologies such as big data, artificial intelligence and 5G, the Internet recruitment industry, as an important platform for "cloud employment", is now welcoming new development opportunities.

　　According to the data released by Zhaopin, during the five weeks since February 3rd, the average weekly growth rate of resume delivery on Zhaopin’s recruitment App is 30%, and the average weekly growth rate of video interview function is 123%. According to the data released by BOSS, the number of video interviews in the 10 days after the Spring Festival is 20 times that in the first week of the autumn recruitment season in 2019. Facebook also announced a few days ago that short-term interviews will be conducted by video conference. At the same time, a number of professional video interview companies are exploding.

　　Kang Yi, general manager of Zhaopin Chongqing Branch, said that taking Zhaopin as an example, video interview technology has been put into use for a long time, but this epidemic has turned the original "icing on the cake" tool into a "necessary" tool for enterprises, and the application of new technologies and systems has been further accelerated.

　　In fact, today’s video interview tools are not just narrow "people look at people", and the effect they can achieve is already very comprehensive. The reporter learned that the video interview tools of some websites not only support the investigation of programming questions, but also the code written by candidates can immediately appear in the interviewer’s interface, so that the programming ideas are clear at a glance, and at the same time support file demonstration/screen sharing, which is convenient for candidates to share their satisfactory portfolios. The interviewer page can directly display the prepared interview questions.

　　In addition, in the eyes of some people in the industry, the recruitment competition for talents is very fierce. In addition to the supply of the market itself, it also tests the information management level of enterprises to a certain extent, and at the same time forces traditional industries to adapt to changes and accelerate the transformation to the "cloud". "The application of emerging tools has correspondingly put forward higher requirements for recruiting enterprises. How to do a good job in the employer construction of enterprises through centralized traffic exposure platforms and tools is to help enterprises in the next talent war ‘ Break through the tight encirclement ’ The key. " Kang Yi said.

　　In the interview, the reporter noticed that in this year’s "cloud recruitment", in addition to the video interviews that are already relatively familiar, some recruitment activities also try to recruit with the help of emerging social software with a large user base and a young group. For example, HR of some enterprises incarnate as "anchor" and walk into the live broadcast room to introduce enterprises and positions to everyone. Job seekers can choose their interested positions by scanning the QR code in the live broadcast room. This way of "live promotion+online platform interaction" is also easily accepted by young people. It is understood that Tik Tok has opened a "Spring Recruitment" enterprise special session, created an exclusive live broadcast room, and launched an "innovative interactive double election meeting"; 58 The same city has also launched a "live recruitment" service to build a live channel for employers and job seekers, to help enterprises effectively recommend jobs online and get online feedback from job seekers in time.

　　"The service platform for online recruitment must first have a sense of service, secondly have the ability and level of service, and finally be supported by Internet technology. In the case of protecting the rights and interests of all parties, once the online delivery of resumes, screening, interviews and signing of labor contracts are realized, it is very meaningful and helpful for the development of the labor market. " Zhang Liyun pointed out that in order to achieve sustainable development of "cloud recruitment", relevant departments should play a role in advocating or urging development, and at the same time improve the online recruitment system.

　　The scope also emphasizes that "cloud recruitment" is only a change in recruitment methods supported by information technology. The most important thing is to foster strengths and avoid weaknesses, and effectively meet the needs of workers and employers. He said that in addition to the current for-profit online recruitment platform, the construction of public welfare online recruitment platform should be increased to further reduce recruitment costs; At the same time, increase the application of new technologies, and provide more customized information screening technical support channels for recruitment on the basis of screening general information.