Have a deep talk with Brazilian President Lula. Why is this interview ＂high-end＂？
"I know what poor China looks like, and I have witnessed the time when Brazil’s wage income is higher than that of China, and Brazil’s economy looks stronger than that of China. But later, China achieved leap-forward development, which is the embodiment of China’s political ability, which is the performance of political maturity."
This is the fifth visit to China by Brazilian President Luiz Inacio Lula da Silva, who was interviewed by CCTV’s "High-end Interview" a few days ago. In the latest broadcast program, 77-year-old President Lula passionately expressed his vision of building closer China-Pakistan relations, frankly expressed his sense of urgency to improve the lives of the poorest people in Brazil, and countered the "anxiety" and "jealousy" of some countries about the achievements of developing countries with sincere and frank "big truth".
This is an in-depth and insightful high-end interview, and it is also a heartfelt talk.
The host Wang Guan’s question about life experience evoked the emotional memories of President Lula. "Life has taught me to be what I am today" and "I must ensure that the poor can have breakfast, lunch and dinner every day" show the responsibility and mission shouldered by the developing country leader, which is moving.
Wang Guan still remembers this hard-won "Shanghai Covenant". Earlier, President Lula postponed various schedules due to illness, and the "High-end Interview" team that had already arrived in Brazil to prepare for the interview had to regret to return. This time, the interview was successfully completed from the "Brasilia Covenant" to the "Shanghai Covenant". After the interview, President Lula wrote an inscription on the spot to write greetings and wishes for China’s friends. He held the crown’s hand for a long time and made another "two-year contract" with the reception desk, hoping that the reception desk would "see the development and changes in Brazil then".
The program "High-end Interview" with Brazilian President Lula was recommended by the whole network, and the total media reached 51.62 million person-times. # Interview with Brazilian President by CCTV # was listed on Sina Weibo’s top news topic list. The commentary and analysis articles related to this program have also been forwarded in full by many mainstream media. At present, the total reading volume of Weibo-related topics in High-end Interview is over 100 million.
President Lula forwarded this interview video on his personal social account. On the evening of April 14th, local time, the comprehensive channel of Brazil’s second largest TV station, Flag Bearer TV Station, took the lead in broadcasting the essence of the interview with President Lula by the main station, reaching the whole of Brazil. The full interview was broadcast many times on the channels of this station the next day. UOL, the largest news portal in Brazil, and Forum, a well-known magazine, have also launched this exclusive interview program.
Since the first interview with Indonesian President Joko, the tonality of "High-end Interview" based on truth, digging deep into details and causing resonance has become more clear and firm. In the program, Zou Yun, the host of the general station, started with Zoco’s political ideal and had in-depth exchanges with Zoco on topics such as infrastructure construction in Indonesia, the "Belt and Road Initiative" proposed by China and Indonesia, and economic and trade cooperation between the two countries. Netizens praised the interview as "showing the level of news hosts in big countries" and "opening a new perspective for China to communicate with the world".
△ Zou Yun, the host of the reception desk, interviewed Indonesian President Zoco.
Ask questions, ask questions, talk and communicate … … A series of "high-end interviews" pay attention to international focus and gain insight into the world.
In October 2022, the interview program "High-end Interview" of the Central Radio and Television General Station was launched heavily, and 23 issues have been broadcast so far.The column interviewed heads of state, government and heads of international organizations, asked questions about global hot topics, asked questions about key issues, and started a dialogue with international dignitaries on the changes of the world, the times and history, giving a loud voice to China in the process of accelerating the evolution of great changes that have never happened in a century.
Interview with international dignitaries+Zhou Geng +30 minutes. How can the High-end Interview of the main station create a masterpiece with a global vision and China style, and tell a good story of mutual understanding between civilizations with a fresh air and sincerity? Why is this interview column "high-end"?
High specification and strict standard
Choose your words carefully and make a sound.
The article is eternal, and the gains and losses are well known. This poem is a literary theory, which is also of great significance to the column group of High-end Interview.
In the fierce global media competition, interviews with politicians are extremely valuable but difficult for any media. When it comes to design problems, it is necessary to fully judge the possible international and domestic impact of the interview content, and as small as the layout details of the interview site and the interview style of the host, it needs to be polished and improved repeatedly.
Based on the new changes in the international situation, the new challenges of global governance and the new height of China’s diplomacy, High-end Interview emphasizes the high-end characters, the cutting-edge topics and the broad ideological strategy.The duration of each period is about 30 minutes, which puts forward higher requirements for the ideological depth, problem breadth and information density of the program. Why is "High-end Interview" "High-end"? This is the core point.
In 2018, President Shen Haixiong interviewed Russian President Vladimir Putin in the Kremlin; On the eve of Beijing 2022 Winter Olympics, President Putin accepted a written interview with President Shen Haixiong. The column group of "High-end Interview" introduced that at the beginning of its establishment, the team took these two classic interviews with international dignitaries as the benchmark, and constantly cultivated topic planning and honed its interview skills. Do you know enough about politicians? When writing down each interview outline, did you choose your words carefully and strive for perfection? This is the question that the director team and the three hosts always ask themselves during the preparation of each interview.
△ "High-end Interview" interview team in Laos
Usually, the column group has completed a lot of research work long before the interviewee is confirmed. The first is to collect and sort out news reports and related information provided by foreign correspondents of the General Station, which are often valuable first-hand information. Secondly, read a lot of the interviewees’ works and related books, and deeply understand their thoughts while gradually deepening their understanding.
At the same time, relying on the expert resources accumulated in international journalism for many years, the team conducts accurate consultation on issues in relevant countries and fields, thus broadening ideas, enriching contents and highlighting characteristics. Do not let the interview become a monologue of "talking to yourself", but naturally show the intersection of interests, common words and emotional resonance points between different civilizations in a dialogue of "one mind and one mind".
On the basis of full investigation, the interview of "High-end Interview" dared to touch real and hard questions, closely followed the current hot spots, and actively set topics with heavy interviews and reports with clear views, strong pertinence and easy dissemination, striving to enhance the voice of China in the international public opinion field.
“Close relations with China and Russia may sometimes put Serbia under some pressure. Is this a problem for your government?"
— — Host Zou Yun interviewed Serbian Prime Minister Brnabic.
“Specific to the lives of every Iranian, what does US sanctions mean? Is there any possibility for the Iranian nuclear deal to resume its performance?"
— — Host Wang Guan interviewed Iranian President Leahy.
“Do you think it is possible for Belarus to directly participate in the Russian-Ukrainian conflict? The United States shot down China’s civilian unmanned airship by force, hyped it up, and even introduced relevant bills. What do you think of America’s actions?"
— — Host Li Tongtong interviewed Belarusian President Lukashenko.
The design of these questions is based on an objective and fair news perspective, with rigorous and accurate questions and interlocking questions, and without showing any sharpness and aggressiveness. In the interview, the political leaders of various countries discussed the international situation and the regional situation, responded to the concerns of global public opinion, jumped out of the labeling trap set by some western countries, and triggered rational thinking and emotional resonance in the international public opinion field, echoing the common value of all mankind that "the green hills are together with clouds and rain, and the bright moon was once two townships".
"Pay attention to the international focus and gain insight into the world."The purpose of these 12-word columns was revised and finalized by the director of the general station and appeared at the beginning of each program. Choose your words carefully, strive for perfection, put pen to paper sonorous and hit the floor, which is also the most appropriate annotation for the preparation of "High-end Interview".
High efficiency and wide contact
Keep the state of immediate departure.
July 12, 2022 is the first day of the preparatory work for "High-end Interview". In the column work ledger, the daily work progress is recorded:
Report the program plan on the 13th, and immediately conduct extensive outreach on the same day; Set up interview standards on 14th and complete the first draft of 14 questionnaires; On the 15th, the column introduction and interview contact letter were sent to the overseas terminals of the reception desk, the global contact network was rolled out, a camera team was formed and a shooting manual was written; On 16th, the samples of face-to-face interview and online interview were made and submitted for review … …
The reception desk fully mobilizes domestic and overseas forces to closely link and fully guarantee. The team of "High-end Interview" combined with China’s diplomatic agenda and news nodes to find ways and take a multi-pronged approach to extensively contact international dignitaries and promote the implementation of the interview.In this high-speed and full-scale team, whether we can successfully interview the politicians of various countries in the end is very important.
△ Wang Guan, the host of the main station, interviewed Pakistani Prime Minister Shabaz Sharif
It is necessary to adjust the interview plan at any time in line with the tight schedule of politicians from all over the world, and to ensure that the length and content of the interview are enough to support a 30-minute program. Sometimes it is impossible to make a trip after several months of contact, and sometimes I suddenly get a phone call saying that I can interview on the same day … … Yin Liping, the producer, said: "If you can choose or not, the interviewees are all there. What the "High-end Interview" should do is to make full preparations in advance, wait for the interview to start at any time, and keep the state of immediate departure, regardless of whether the contact is successful or not. "
As a character interview column, "High-end Interview" does not limit the program scene to a single interview environment, but walks into a broader world and visits more life-like scenes on the spot.
For example, in an interview with Tonglun, president, Laos, the host Zou Yun interviewed local tourists on the train "Lancang" in China-Laos Railway. The scenery along the railway outside the window was myriad, and the song "Going to Laos by Train" produced by the front desk was lively and light. Passengers from all over the world vividly showed China-Laos Railway, which crossed mountains and rivers and linked friendship, with the most authentic travel experience, and it was a real achievement in building the "Belt and Road".
△ Zou Yun, the host of the reception desk, interviewed on the train "Lancang" in China-Laos Railway.
High empathy conveys one’s mind
A good story is a chat.
Knowing each other is the most important thing. When people know each other, it is important to know each other. "Intimacy" is the highest level of communication and friendship, especially for interviews with people.Zou Yun, Wang Guan and Li Tongtong, the three hosts of the main station, have strict interview logic, are confident, calm, agile and lively, are good at asking questions from key points that directly hit people’s hearts, and have a moderate degree of relaxation in controlling the field, showing the international vision and China style of High-end Interview, which has won wide attention at home and abroad.
△ The host of the main desk Zou Yun, Wang Guan and Li Tongtong are at the interview site.
In an exclusive interview with Indonesian President Zoco, when the host Zou Yun hummed Indonesian folk songs and asked Zoco why he liked to wear sneakers and was very active in social media, Zoco’s happy smile and sincere sharing also touched the audience. The netizen described, "Both sides are sincere in their eyes, and there is no oppression in communication."
In an exclusive interview with Thai Deputy Prime Minister Anutin, the host Li Tongtong mentioned that he went to the airport to meet tourists from China, which had 490 million views on social media in China. Anutin was moved to say that what he said at that time was from the bottom of his heart. I didn’t expect so many people to see this news.
To be broad and subtle. There are many stories in "High-end Interview" that impressed us deeply, which touched the audience at home and abroad with simple, cordial and nuanced emotions, showing strong affinity and appeal.
Since its launch, the program "High-end Interview" has been widely spread at home and abroad, and has attracted wide attention from the international community. The mainstream media in many countries broadcast programs and related reports for the first time.
△ An exclusive interview with president Tonglun in Laos was broadcast on Lao national television.
Zou Xiaoli, China’s ambassador to Argentina, said that he watched the whole interview with his eyes fixed on it. He believes that the interview exceeded expectations, was very successful and wonderful, and was "well-grounded, powerful, informative and interesting".
△ Argentine President Fernandez’s personal account released more than ten tweets to show the interview content.
△ An exclusive interview with Thai Deputy Prime Minister and Minister of Health Anutin was broadcast in Thailand.
"Your source comes from Thoreau, and thousands of mountains send you all the way. The rolling waves flow into the distance and into the ocean … …”
This Indonesian folk song "Beautiful Thoreau River" sounded at the end of the first issue of "High-end Interview", symbolizing the great river rushing to the sea across the mountains, honed by rocks and waves, and rejuvenating with new vitality.
At the end of the latest program, China’s poem "and yet, while China holds our friendship, and heaven remains our neighbourhood" more than 1000 years ago vividly depicts people’s lofty and broad-minded thinking that they can connect with each other and form a partnership even though they are far away from mountains and seas and have experienced changes.
Climbing high and looking far, you can see all the rivers return to the sea and feel the surging power of different civilizations stirring each other and breaking the waves. Facing the future, it is expected that High-end Interview will continue to ask questions based on the new changes in the past 100 years, focus on the new challenges of global governance, serve the new height of great power diplomacy, crack the "clash of civilizations" with the shining spark of ideological collision and the true story of civilized exchange and blending, and continue to answer the "question of the world" and "question of the future".