Broaden the breadth of participation in poverty alleviation and increase the depth of precision poverty alleviation

　　CCTV News:On December 26th, the National Internet Brand Innovation Forum for Poverty Alleviation, which was jointly sponsored by China Association for Poverty Alleviation and Development, People’s Daily Public Opinion Data Center and Shandong E-Commerce Promotion Association, was held in the No.1 Studio of People’s Daily Online. The theme of this forum is "Gathering the strength of brand stars to create a new era of poverty alleviation", aiming at further enhancing exchanges and building consensus, and deeply discussing how to use brand economy and brand effect to mobilize the enthusiasm of enterprises to participate in poverty alleviation in the era of "internet plus", and cooperating with brand enterprises and local enterprises to achieve the integrated poverty alleviation effect of "coordinated operation, resource optimization and win-win cooperation", so as to promote the simultaneous development of "blood transfusion" and "hematopoiesis"

　　Ma Li, Chairman of China Internet Development Foundation, Yuan Wenxian, President of China Association for Poverty Alleviation and Development, and Tang Weihong, Vice President of People’s Daily Online and Director of People’s Daily Online Public Opinion Data Center, attended and delivered speeches. Yang Yongchun, editor-in-chief of China Poverty Alleviation Magazine of the State Council Poverty Alleviation Office, interprets the requirements of poverty alleviation work at the 19th National Congress.

　　In his speech, Marley pointed out that in the face of the arrival of brand economy, the country proposed supply-side reform and advocated the road of "brand power", which created new opportunities for the branding of agricultural special products in poor areas. It is timely to encourage brand enterprises and media channels to participate in poverty alleviation, help poor areas to shape brands, and promote brand poverty alleviation in poor areas with brand development.

　　In his speech, Yuan Wenxian said that to eliminate poverty, we need to change the backward concept in the past, choose effective poverty alleviation strategies, and provide accurate poverty alleviation solutions. The convening of this forum meets the needs of the current precise poverty alleviation work. I hope that through this forum, we can guide all sectors of society to pay attention to the problem of deep poverty, the people who are extremely poor, and the key points and difficulties of poverty alleviation. On the other hand, it provides a feasible brand poverty alleviation plan for the whole country, and helps to win the deep battle against poverty and win the overall well-off society.

　　In his speech, Tang Weihong pointed out that as the vanguard of the news website sponsored by People’s Daily and the central key news website, People’s Daily has always adhered to the tenet of authority, credibility and popularization, based on the overall situation of national policies and development, and is committed to leading social forces to pay attention to and participate in poverty alleviation, and to build a media platform for poverty alleviation policy interpretation, information release and experience exchange. This forum will make suggestions on how brand enterprises can participate in poverty alleviation and how to use Internet technology to strengthen the media to publicize the special products of poverty-stricken counties, which will further broaden the scope of participation in poverty alleviation, deepen the precision poverty alleviation and encourage more enterprises to participate in poverty alleviation and development.

　　In order to actively respond to the specific requirements of the poverty alleviation work of the 19th National Congress, enhance the sense of responsibility and mission of brand enterprises in poverty alleviation work, and help the precise poverty alleviation work, the forum also invited Li Quan, vice president of Hanergy Thin Film Power Generation Group and CEO of mobile energy business, Li Jinzhong, general manager of Shandong Jingzhi Wine E-commerce Co., Ltd., Chen Xiaodong, member of the Standing Committee of Shanghe County Committee of Jinan City, Shandong Province, Wang Dawei, director of People’s Online Strategic Product Center and head of People’s Daily Online Brand Poverty Alleviation Channel, etc. Discuss and exchange ideas around the theme of "innovating poverty alleviation mode and helping accurate poverty alleviation", and make suggestions on how brand enterprises can participate in poverty alleviation and how enterprises can win-win on the road to poverty alleviation. The roundtable forum was hosted by Feng Xining, president of Shandong Electronic Commerce Promotion Association.

　　Shan Xuegang, deputy director of People’s Daily Online Public Opinion Data Center, released and interpreted the report on the influence of corporate brand media in China at the forum, comprehensively counted the influence of corporate brand media in China, and summarized excellent cases of corporate public welfare and poverty alleviation. The report was jointly released by People’s Daily Public Opinion Data Center and Xinghong Media Co., Ltd., and comprehensively considered and evaluated the all-media influence of 2,300 local enterprises in China from three dimensions: brand coverage, new media communication and emotional recognition. It is worth noting that in the TOP100 of the national media influence list, there are 18 enterprises in Shandong Province, and the overall performance is good.

　　At the forum, People’s Daily Online Public Opinion Data Center and Shandong E-Commerce Promotion Association jointly launched the "Star Power Internet Brand Poverty Alleviation Public Welfare Plan", which is directed by China Association for Poverty Alleviation and Development, and will carry out poverty alleviation work for poverty-stricken counties across the country, and use the power of brands to make blood for poverty-stricken areas.

　　Zuo Jiangang, head of the poverty alleviation project of Shandong Electronic Commerce Promotion Association, mentioned in his introduction that as a public welfare project that effectively combines Internet star brand enterprises with poverty alleviation work, the "Star Power Internet Brand Poverty Alleviation Public Welfare Plan" will pass three parts of work: docking counties, understanding demands, docking enterprises according to needs, landing implementation and ensuring effects. In three years, 100 brand service organizations and 300 Internet star brand enterprises will participate in the "Star Power Internet Brand Poverty Alleviation Public Welfare Plan", effectively docking 100 counties, and realizing hundreds of thousands of poor people to directly or indirectly benefit from it. Zuo Jiangang also pointed out that the poverty alleviation public welfare plan has received positive response and strong support from many enterprises represented by Xinghong Media Co., Ltd., and called on the vast number of Internet star brand enterprises and brand service organizations to join the "Star Power", contribute your strength and help the poor.

　　At the end of the forum, Yuan Wenxian, president of China Association for Poverty Alleviation and Development, Dong Mengjun, executive director of People’s Daily Online Public Opinion Data Center and deputy general manager of People’s Online, Feng Xining, president of Shandong E-commerce Promotion Association, and Hu Shunwei, executive director of Xinghong Media Co., Ltd. took the stage in turn and jointly launched the "Star Power Internet Brand Poverty Alleviation Public Welfare Plan".