Landscape Architecture and Tourism ｜ Tourism Development Planning of Shichahai Scenic Area

Original Landscape Tourism A Tsinghua Tongheng Planning Broadcast

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Tourism development planning of Shichahai scenic spot

● Declaration office: a scenic tour.

● Project Location: Xicheng District, Beijing

● Completion time: June 2019

01

Project background

Shichahai Scenic Area is located in Xicheng District, Beijing, with a total area of 146.7 hectares. It is characterized by hutong quadrangles, ancient buildings of Wangfu, garden water system and time-honored businesses. It is one of the 13 cultural elite areas designated by Beijing’s master plan and an important part of Beijing’s historical and cultural city.

Shichahai’s position in Beijing’s famous historical and cultural city.

(Source: Beijing Urban Master Plan (2016 -2035))

As an open scenic spot in the core area of the capital, Shichahai Scenic Area is not only a well-known tourist area and cultural protection area, but also a living area and leisure business area in the old city. The development of the scenic spot is related to many fields such as historical protection, cultural tourism and human settlement improvement, and it faces highly complicated realistic conditions.

02

Project overview

1.

Grasp the realistic problems of four mismatched balances.

Plan and implement the requirements of the construction of the core area of the capital, and grasp the four core problems faced by the scenic spot: the development status quo is inconsistent with the mission requirements, the display and utilization of rich heritage is insufficient, the passenger flow scale does not match the environmental capacity, and the service supply is unbalanced with the actual demand.

2.

Put forward the development strategy of "constructing, thinning, showing, introducing and supplementing"

3.

Vision of scenic spot

03

Planning innovation

1. Take tourism planning as a link, and build an open system of "vertical conduction and horizontal balance and coordination".

In view of the complexity of the present situation of Shichahai, the planning takes tourism development as a link to promote the coordination of multiple dimensions. Upward, we will follow the instructions of Beijing General Regulations on the functional orientation of the core area of the capital, and the city leaders put forward that "the Shichahai area should be taken as a sample to promote the renewal of block formats and the refined management of scenic spots". Down-oriented implementation, put forward the task decomposition by stages, implementation subject and property rights, and implement it to the depth of yard plots and management matters. Horizontal coordination of cultural protection, landscape architecture, transportation and landscape features, balancing the demands of community residents, management departments at all levels, state-owned platform companies, tourists and merchants.

2. Change from development tourism planning to renewal planning and management planning.

Shichahai, as a stock scenic spot, has overlapping functions and complex property rights. Planning has shifted from a single developmental thinking to focusing on the problems of "how to change" and "how to manage" scenic spots. Through the development idea of "structure, sparse, obvious, introduction and supplement", we will promote the space utilization, cultural protection, format renewal and scenic spot management of Shichahai.

Structure:

A "gradual and layered" blueprint for development

The plan puts forward the spatial development concept of gradual renewal, and takes the blocks, quadrangles and micro-spaces as the objects, explores the development path of evacuation-space combing-renewal implantation, and solves the problems of inefficient utilization of quadrangles, encroachment of cultural preservation units and encroachment of public green spaces in the near, medium, long-term and long-term perspectives, so as to build a blueprint of cultural display and utilization, promotion of tourism experience, optimization of community services and other factors.

Sparse:

Combining property right and value attribute to promote format reconciliation and renewal.

In view of various types of property ownership and value, we adopt four modes: government-led, enterprise operation, cooperative guidance and protection and utilization, balance cultural public welfare and commercial interests, and take demonstration projects as the starting point to drive the format of the whole scenic spot to ease and update. Formulate a list of entry and exit formats, promote the orderly renewal of existing formats, and encourage the entry of cultural innovation formats.

Shichahai commercial format analysis chart

Remarkable:

Three kinds of measures promote cultural relics protection and cultural innovation, and show the true colors of Shichahai culture.

First of all, according to the difficulty of vacating, the protection and utilization of cultural resources will be promoted in batches, and key issues such as the restoration of Yindingguan Mountain Sightseeing Gallery will be included in the plan. Second, tap the cultural value of characteristic historical nodes and tell the cultural story of Shichahai well. Third, combined with the retired quadrangle dwellings, we will introduce non-legacy small courtyards, small and micro museums and other formats, and implant cultural experience content to promote the innovative development of Shichahai culture.

Quote:

Fine management of scenic spots for subdivided people

For group tourists, the travel agency filing system is adopted, and exclusive routes are designed to guide fast-forward and fast-out. For individual passengers, the Houhai ferry line will be added to guide tourists to evacuate to Houhai and Xihai to ensure tourism safety. In view of the daily recreation of community residents, we will build a greenway around the lake and a micro-green space, guide traditional leisure methods such as bird walking and chess playing, and continue Shichahai’s "people-oriented" characteristics.

Tourist route planning map of Shichahai scenic spot

Supplement:

Functional darning, improving the service ability of tourism and life

Return green to the people, open the greenway around the lake, open the closed green space, and build public green space in combination with vacating space. After the implementation of the plan, 4.5 hectares of public green space will be added for community residents and tourists. The darning community service, according to the standard of "quarter-hour service circle" for people’s life in Xicheng District, complements the life service functions of vegetable shops, convenience stores and other buildings after vacating.

Schematic diagram of community service darning in Shichahai Scenic Area

3. Stick to values and balance the interests of multiple subjects including community residents.

Adhere to the value position of planning for the people, and expand the planning service object from tourists and clients to a wider range of interest groups. In view of the residents’ strong response to the problem of disturbing people by bars, a new idea of subsection guidance and format replacement is adopted for bar street, which not only continues the characteristics of traditional bar gathering areas, but also alleviates the contradiction of disturbing people at night. In view of the manpower tricycle traffic, the management mode of adjusting the operation route and limiting the speed limit is adopted to reduce the traffic conflict with the office and residence. Guide residents to make suggestions and participate in planning, and participate in scenic spot management through "first-person tour guide". Combined with the business demands of merchants and state-owned platform companies, this paper puts forward some mode suggestions such as "non-legacy small courtyard" and "tourism demonstration merchants".

The project team had a discussion with community representatives.

4. Combine big data with in-depth research to explore the analysis method of open scenic spots.

Shichahai, as an open city scenic spot, has a mixed population of professionals, residents, businessmen and tourists, so it is difficult to obtain data. With the help of big data technology, this plan captures more than 4,000 articles in Weibo, and cooperates with Beijing Telecom to analyze the data of more than 400,000 passengers, and carries out semantic analysis, tourist thermal analysis and time distribution analysis. More than 500 questionnaires were distributed to domestic and foreign tourists, and more than 870 shops were surveyed, which provided solid data support for planning.

Tourist big data analysis map

04

Subsequent implementation

With the advance of the retreat of the core area of the capital, the matters put forward in the plan have been implemented one after another: the lotus market and bar street have started to update their formats; Seven blocking points around the lake were opened, and the 6km greenway around the lake was connected; Wanghailou, Tanyuan and other original closed green spaces are open to the outside world; Yongquan Temple and Zhenwu Temple started the protection of cultural relics … The implementation of all the work in Shichahai has also been widely praised by community residents and the whole society.

Blocking points around the lake get through

The project team carried out planning exchange and communication in different forms: in March 2019, it exchanged views with the architectural planning and landscape major of Newcastle University in the United Kingdom, and participated in the filming of "I am a planner" by Beijing TV at the end of 2019.

Newcastle university-architectural planning professional exchange

"I am a planner" Shichahai shooting scene

During the epidemic in 2020, the project team cooperated with Shichahai Scenic Area Management Office to carry out the detailed implementation of the line management plan. In the future, the planning team will continue to track the development of Shichahai Scenic Area.

Expert comments

Correct orientation, feasible methods and proper measures. Measures should be defined for the style and parking tasks, and the market response should be evaluated.

Expert comments

Based on the analysis of a large number of data and the directional investigation of the present situation, this paper analyzes the problems existing in four aspects, and puts forward five planning strategies of "constructing, thinning, revealing, introducing and supplementing" to guide the integration of different types of resources in scenic spots.

Original title: Landscape Architecture and Tourism | Tourism Development Planning of Shichahai Scenic Area

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