It is not enough to gather the "four realms"! Huawei registered trademarks such as "Xianjie" and "Tianjie" to continuously lay out smart cars.

In the automotive field, Huawei is still playing a bigger game.

On November 21st, according to the official website of China National Intellectual Property Administration Trademark Office, Huawei recently successfully applied for several trademarks including "Fairy World", "Celestial World", "Junjie World" and "Zhengjie World", with an international classification of 12, covering electric vehicles, automobiles and related products.

Taking the "celestial world" as an example, the announcement of the China National Intellectual Property Administration Trademark Office shows that the "celestial world" trademark was applied by Huawei Technologies Co., Ltd. on January 4, 2024; The date of registration announcement is November 14, 2024, that is, the application is successful; The service period is until November 13, 2034.

Screenshot of announcement page of China National Intellectual Property Administration Trademark Office

The business scope of the trademark is mainly aimed at automobile products, including: electric vehicles; Cars; Automobile dashboard; Electric vehicles; Hybrid electric vehicle; Electric scooter; Tyres for vehicles; Photographic drone; Child safety seats for vehicles; Ornaments in vehicles. The announcement date and business scope of several other "realms" are similar to those of "Fairyland".

After the "four realms" of asking, intelligence, enjoyment and respect, perhaps a new group of "realms" will come to stir up the smart car market structure in China.

The first batch of "four realms" of HarmonyOS Zhixing has been collected.

At present, Huawei has reached in-depth cooperation with a number of car companies in the automotive field, and successfully established HarmonyOS Smart Car Technology Ecological Alliance-HarmonyOS Zhixing. HarmonyOS Zhixing’s four brands, Wen Jie, Zhi Jie, Xiang Jie and Zunjie, have emerged in the market.

Huawei and Cyrus jointly launched the sector; Zhijie is the crystallization of cooperation between Huawei and Chery; Enjoy the world is the result of cooperation between Huawei and BAIC; Zunjie comes from the cooperation between Huawei and Jianghuai.

Recently, Zunjie made its debut at Guangzhou Auto Show, and Huawei’s "four realms"-Wen Jie, Zhi Jie, Xiang Jie and Zunjie-gathered in HarmonyOS Zhixing booth for the first time, which means that Huawei has successfully gathered the "four realms".

Among them, the earliest brand "Wen Jie" has become the leader among the smart car brands in China.

According to the data released by HarmonyOS Zhixing, the cumulative delivery volume of the new M7 in the world has exceeded 160,000 vehicles, and the delivery volume has exceeded 200,000 vehicles since its listing. In the 10 months since its listing, the M9 has exceeded 160,000 vehicles.

Driven by the brand of Wenjie, the sales of Celestial new energy vehicles continued to climb. According to the October Production and Marketing Express, in October 2024, the sales volume of Celeste new energy vehicles was 36,000, up 104.61% year-on-year.

In terms of intelligence cooperation with Chery, the sales volume of its two models, namely, Intelligence R7 and Intelligence S7, is 6,897 and 7,397 respectively. However, at present, the sales volume of Intelligence models is not as stable as that of Intelligence, which fluctuates greatly. Chery said that it is making efforts to ensure the stable production capacity of Intelligence models.

However, the cooperation between Huawei and car companies is not always smooth. The sales volume of Enjoying S9, which cooperated with BAIC, has not been announced for many months. According to a third-party data platform, the sales volume of Enjoying S9 in October this year was only 758 vehicles.

Huawei’s smart car business continues to expand its territory, and BYD and others have joined in high profile.

The success of the series has set a good example for the traditional car companies who are hesitant or unable to let go of their bodies. Huawei not only reached the cooperation of intelligence, enjoyment and respect with Chery, BAIC and JAC respectively in business, but also welcomed the olive branch of giants such as BYD.

As the leader of new energy vehicles, BYD’s intelligent driving ability has been criticized, and it is also a shortcoming that BYD has been trying to fill for a long time. Cooperation with Huawei can undoubtedly provide better products and brand endorsements for its intelligence.

On November 12th, the first car equation Leopard 8 jointly developed by BYD and Huawei was officially launched, and four models were released. Equation Leopard 8 Huawei Gankun Intelligent Driving ADS 3.0 belongs to Huawei’s highest-end intelligent driving system at present, which can realize the whole scene of "parking space to parking space", independently deal with complex scenes such as gates, turning around the island and turning around in narrow lanes, and support a variety of intelligent parking functions such as parking, parking and driving, and remote moving.

Like Equation Leopard, Landu Dreamer under Dongfeng, Deep Blue S07 and Aouita 07 under Changan are also equipped with the same Huawei Gankun Intelligent Driving System.

A few days ago, there was market news that Great Wall Motor was also in close talks with Huawei about the cooperation of high-level intelligent driving, and some key products of its tank brand would be equipped with Huawei’s intelligent driving and intelligent cockpit solutions. On November 13th, Great Wall signed an agreement with Huawei to reach cooperation in smart car cloud, and the cooperative models will land in overseas markets such as Brazil and Thailand.

In addition, Huawei’s new smart car solution company has also attracted many car companies to participate in the stock market.

On November 26th, 2023, Huawei announced that it intends to set up a company engaged in R&D, design, production, sales and service of automotive intelligent systems and component solutions. Huawei intends to integrate the core technologies and resources of smart car solutions business into the new company.

At present, Aouita Science and Technology, a subsidiary of Chang ‘an, and Sailis Automobile Co., Ltd., a subsidiary of Sailis, have all announced their participation in Sailis, and they have respectively obtained 10% equity of Sailis for 11.5 billion yuan. This also means that Huawei’s valuation has reached 115 billion yuan.

According to the previous announcement of Celestial, in 2022, 2023 and the first half of 2024, the operating income of Hope was 2.098 billion yuan, 4.7 billion yuan and 10.435 billion yuan respectively; The net profit of returning to the mother was-7.587 billion yuan,-5.597 billion yuan and 2.231 billion yuan respectively; Gross profit margins are 17.73%, 32.13% and 55.36% respectively. Huawei BU was established in May 2019, that is to say, it achieved profitability in the fifth year of its establishment.