Su Chao, a travel expert, has been looking for Xinjiang cuisine.
Tianshan net-Xinjiang Daily reporter Jia Chunxia
"The meat in this oily meat noodle is a large piece. It is delicious after being fried in oil …" On December 17th, in a restaurant in Grape Town, Gaochang District, Turpan City, a food blogger named "@ Xinjiang Taste" introduced it to the camera while eating. As soon as the video was released, it immediately attracted many netizens to watch.
Noodles with mixed noodles have become one of the most popular foods in Su Chao’s videos. The picture is provided by myself.
"@ Xinjiang Taste" named Su Chao, 34 years old, is from Turpan. After more than four years in Tik Tok platform, he published 734 short videos, accumulated 3.25 million fans on Tik Tok platform and more than 6 million fans on the whole network. He is a famous food video blogger in Xinjiang at present, and he also has a well-known name "Brother Danzui". Nowadays, every time he releases a video, it will attract many netizens to watch and comment.
Someone left a message: "I have watched all your videos." Some people say, "There are too many delicious foods in Xinjiang. If you have the opportunity, you must go to Xinjiang to have a good taste." Some people "complain": "There is a strong smell across the screen! I am dead! " Someone asked, "Is catching Bazaar a fair?" There are also netizens from Zhejiang and Guangdong who watched his video and specialized in "flying" to taste Xinjiang cuisine.
Su Chao shows a real Xinjiang by shooting delicious food. The picture is provided by myself.
After graduating from college, Su Chao and his classmates started a company in partnership and made short videos. "At that time, I found a small farmhouse nearby and recorded a series of processes such as buying ingredients, chopping wood, mixing noodles and cooking every day, and released them on various platforms after shooting." After a year’s persistence, Su Chao found that although he cooked hard, not many people paid attention to the shooting content, and he didn’t know how to transform.
One day in the winter of 2020, Su Chao uploaded a video of himself eating haggis at a roadside stall. Surprisingly, this video quickly attracted tens of millions of people to watch, and his Tik Tok account rose by more than 200,000 fans overnight. "Many netizens have never eaten haggis, and they don’t know how to make noodles, lungs and rice intestines. It feels very strange." Su Chao pinpointed the hobbies and needs of netizens, and intensively filmed street delicacies such as barbecue, pot meat, hot mutton hoof and so on. After 3 months, the number of fans exceeded 1 million.
Su Chao’s videos basically record his "shopping" trip with photographers in various parts of Xinjiang. For Su Chao, shooting videos doesn’t need scripts or copywriting, but it’s all random. What’s difficult is the process of finding food. "In recent years, we have either shot food or been on the way to find food."
The food displayed in Su Chao is mouth watering. The picture is provided by myself.
Looking through the videos released by Su Chao, you will find that every food, whether it’s roasted buns, roasted pigeons, pot meat, saute spicy chicken or haggis, will make people drool. The street food he filmed in Xinjiang is not only grounded in content, but also humorous, cordial and human, showing the harmonious and beautiful daily life of all ethnic groups in Xinjiang in the fireworks. From enjoying food to sharing food, to telling the story behind food, Su Chao spread the real Xinjiang through food videos.
"We went deep into the corners of the northern and southern Tianshan Mountains. The camera not only recorded Xinjiang cuisine, but also recorded the simplicity, kindness and hospitality of Xinjiang people." Su Chao said.
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