Look! The purse is more drum, the choice is more, and the consumption upgrade has enough stamina.

　　More and more imported food has become a delicacy for consumers in China. The picture shows a family of three who buy imported fruits in a supermarket.

　　People’s vision

　　Play alpine skiing, watch crowdfunding movies, visit night bookstores, and eat imported fresh food … … In 2019, the booming consumer market has made people full of beautiful expectations for their future lives.

　　Consumption is the first driving force for economic growth. In the past year, China’s consumption supply has been continuously enriched, the structure has been continuously upgraded, and the environment has been continuously optimized. However, compared with residents’ consumption capacity and expectations, there are still many shortcomings. This year, to better stimulate consumption potential and play the role of consumption "ballast stone", where should the consumption policy be exerted? What other new consumption hotspots are waiting to be tapped? How to further enhance residents’ willingness and confidence to consume? At the beginning of the new year, we interviewed many experts and some consumers to discuss and prospect together.

　　— — Editor

　　Look at your strength.

　　The pockets are bigger and the consumption is confident.

　　"In the past, I had to pay more than 1,900 yuan in personal income tax, but now I only need to pay more than 800 yuan."

　　"My monthly salary is 4,880 yuan. After the tax threshold is raised to 5,000 yuan, I don’t have to pay taxes now!" Yang Xiao, an employee of a company in Nanning, Guangxi, said.

　　From August 31, 2018, when the National People’s Congress Standing Committee (NPCSC) voted to amend the individual income tax law, the threshold was raised on October 1, 2018. It took only one month before and after, and the red envelope of individual tax reform began to be cashed. The data shows that in the first month of the implementation of the tax reform in October 2018, the national personal income tax was reduced by 31.6 billion yuan, and more than 60 million taxpayers before the tax reform no longer paid personal income tax on wages and salaries.

　　Just entering the new year, the second wave of "red envelopes" of individual tax reform came — — From January 1st, six special tax deductions will be added for children’s education, continuing education, serious illness medical care, housing loan interest, housing rent and support for the elderly.

　　"When I paid my salary in October 2018, I found that there were more than 1,000 yuan on the card. After reading the payroll, I found that deducting ‘ Three insurances and one gold ’ The salary after that is more than 15,000 yuan. In the past, I had to pay more than 1,900 yuan in income tax, and now I only need to pay more than 800 yuan. " Zhu Ziyue, a manager of an engineering company in Changzhou, Jiangsu Province, said, "I didn’t expect it to be so strong."

　　Zhu Ziyue told reporters: "The consumption concept of the working class is to live within our means. If you pay less tax, spending money will be even better. 2018 ‘ Double 11’ Shopping, I spent three or four thousand yuan more than last year. "

　　The data shows that in the first three quarters of 2018, the per capita disposable income of the national residents was 21,035 yuan, a nominal increase of 8.8% over the same period of last year. Among them, the per capita net operating income of the national residents was 3,437 yuan, an increase of 7%, 1 percentage point faster than the same period of last year. The per capita income of residents from social relief and subsidies, subsidies for policy life and reimbursement of medical expenses increased by 31.5%, 45.1% and 16% respectively.

　　Experts said that while increasing the tax exemption and enhancing the consumption stamina of middle-income people, we should continue to intensify the reform of income distribution, accelerate the improvement of employment level, do everything possible to drum up the pockets of low-income people and continuously expand middle-income groups.

　　In September 2018, the General Office of the State Council issued the Implementation Plan for Improving the Mechanism of Promoting Consumption (2018— 2020), pointing out that it is necessary to deepen the reform of the income distribution system. Further deepen the pilot of comprehensive supporting policies, special incentive plans and income monitoring for urban and rural residents’ income increase. Promote the reform of the wage determination mechanism of state-owned enterprises.

　　"In recent years, the central government has formulated and issued a series of policy documents, forming a policy system covering primary distribution, secondary distribution and related supporting reforms. At the same time, the pertinence and operability of policies have been greatly enhanced, providing comprehensive and systematic policy support for deepening the reform of income distribution." Su Hainan, vice president of china association for labour studies, said.

　　Su Hainan believes that the problems in the field of income distribution in China are still outstanding, the income growth rate is unbalanced, and the income gap between different groups is still too large. It is necessary to further deepen the reform, speed up the construction of a more reasonable and orderly income distribution pattern, and effectively make the people’s pockets more bulging.

　　Look at the supply

　　More choices make consumption very comfortable.

　　"Cosmetics can be bought in shopping centers or online, with good quality and more convenience than before."

　　December 17, 2018, Mercedes, Germany — Mercedes-Benz official WeChat announced that from now until March 31, 2019, Mercedes — A number of Mercedes-Benz and Mercedes-Benz models lowered the suggested retail price of manufacturers, with the largest drop of 135,000 yuan.

　　Prompt Mercedes — The important reason for Mercedes-Benz’s price reduction is tariff adjustment. From July 1, 2018, China reduced the import tariff of 1449 items of consumer goods, and the average tax rate dropped from 15.7% to 6.9%, with an average decrease of 55.9%. Since November 1st, China has reduced the MFN tariff rate of some industrial products and other commodities, and the overall tariff level has dropped from 9.8% in 2017 to 7.5%, with an average drop of 23%. Since January 1 this year, China has reduced import and export tariffs on some commodities again.

　　"Foreign cars are cheaper!" In a Mercedes-Benz 4S shop in Chaoyang District, Beijing, Chen Kunning, an employee of an enterprise, took a fancy to an imported car: "This Mercedes-Benz I like has a dynamic appearance and beautiful interior, and the price is in the early 300,000 yuan. Recently, there are many discounts, which makes me very tempted."

　　Zhao Ping, director of the International Trade Research Department of the China Council for the Promotion of International Trade, believes that by reducing tariffs and other measures to expand imports, more high-quality imported goods will enter the China market, bringing consumers a more convenient, affordable and varied experience. At the same time, expanding imports is also conducive to promoting the development of domestic related industries and improving the overall supply quality of the consumer market.

　　The data shows that in 2018, 1-mdash; In November, the total retail sales of consumer goods in China was 34,509.3 billion yuan, a year-on-year increase of 9.1%. Among them, the retail sales of consumer goods above designated size was 13,083 billion yuan, an increase of 6.1%. The contribution rate of consumption to economic growth in the first three quarters reached 78%.

　　"The huge market space and consumption upgrading potential make consumption an important force driving China’s economic growth." Zhao Ping said, with the bulging pockets, improved taste and broadened horizons, a high-quality and personalized life is becoming the choice of more and more consumers in China.

　　More and more new products and services are emerging on the supply side. For example, new energy vehicles and multi-purpose passenger cars have gradually become the "new favorites" of transportation, and "black technology" such as face recognition and automatic beauty has become the standard of mobile phones, and smart home appliances are popular.

　　"I used to buy cosmetics such as BB cream, but I didn’t have much choice. I could only go to the mall counter. Now it’s different, you can buy it in shopping centers or online; You can buy domestic or imported products, and the brand quality is good. It is not difficult to choose. " Wang Jingjing, an employee of a cultural communication company in Beijing, said.

　　"In the future, China will further lower the market access threshold and increase the import of foreign high-quality goods, especially high-quality products and services in the fields of automobiles, medical care, science and technology, finance, etc., which will bring more benefits and surprises to the daily consumption of thousands of households." Zhao Ping said.

　　Look at the environment

　　Policies give strength and consumption is more assured.

　　"Now it’s much easier to transfer the number to the network and choose a more satisfactory communication operator."

　　"It’s great to be able to transfer the internet by sending a text message." On December 1, 2018, the Ministry of Industry and Information Technology officially launched a new process of port number transfer, and users can complete inquiries and applications by sending short messages. Seeing this news, Zhang Shuo, an employee of a design company in Hainan, was very excited: "The operator I used has a bad signal and a high tariff, but because this mobile phone number has been used for a long time, I have been reluctant to change it. Now I can carry the number to the network and choose a more satisfactory operator. It is much simpler than before."

　　In the past three years, the unit price of broadband tariffs in China has dropped by 90%, and the unit price of mobile communication customers has dropped by 83.5%, bringing tangible dividends to users. The data shows that in the first half of 2018, the scale of domestic information consumption reached 2.3 trillion yuan, a year-on-year increase of 15%, which was 2.2 times the GDP growth rate in the same period.

　　Zhao Ping said that with the further increase of the per capita disposable income of Chinese residents, the upgrading of consumption structure has shown a new trend, and the emerging consumer demand represented by culture, information, sports and health has exploded rapidly, and experience consumption, smart consumption, fashion consumption and night consumption have become the trend.

　　Protecting the new hot spots of consumption is inseparable from the precise efforts of policies. For example, on November 6, 2018, Tianjin issued the "Implementation Opinions on Accelerating Night Economic Development", proposing to build a number of night economic carriers with the theme of "Night Tianjin City", create a high-quality night business consumption environment, greatly enhance the city’s night consumption activity, accelerate the formation of a night economic system, and show Tianjin’s urban style. By the end of 2019, six city-level night economic demonstration blocks will be built, including Haihe River, Wudao Avenue, Times Olympic City and People’s Park.

　　"In the past, I was always uneasy about ordering takeout and worried about food quality. Now I have remote monitoring, and my heart is much more practical." Liu Liya, an employee of an Internet company in Hangzhou, said. Hangzhou, Zhejiang launched the online catering "Sunshine Kitchen". When consumers order food online, they can see the kitchen situation and meal process of the merchants in real time. The online catering sunshine kitchen breaks the blind spot of online catering and take-out transactions, increases the choice, and allows consumers to spend transparently and safely.

　　Zhao Ping believes that emerging hotspots are the consumption areas with the greatest potential. This year, we should aim at these hotspots, optimize the consumption environment, and add more vitality to emerging consumption.