Patent navigation： leading innovation and helping industrial transformation and upgrading
Founded in 1974, Wuhan Institute of Posts and Telecommunications (hereinafter referred to as Wuhan Institute of Posts and Telecommunications) is the birthplace of optical communication in China, but even this institute, which is known as the "optical communication expert", is facing fierce technical competition in recent years. "In the research and development of intelligent optical distribution node (ODN) technology in the field of optical cable network, we conducted patent analysis on the contents of more than 1,000 related patent documents at home and abroad, such as data retrieval, screening and processing, and obtained the patent application status, technical development trend and competitors’ core patents of intelligent ODN in time, and made infringement prediction and patent map. This has enabled us to shorten the research and development time, save research and development expenses and avoid the risk of infringement. " The person in charge of Wuhan Academy of Posts and Telecommunications said that in the process of setting up an intelligent ODN research and development project, the effective use of patent information is like a "navigator", which generally clears the fog for its technology research and development.
With patents leading the industrial development, the innovation process of Wuhan Institute of Posts and Telecommunications can not be separated from the support of patent navigation. In 2013, China National Intellectual Property Administration began to implement the pilot project of patent navigation nationwide. Based on the utilization of patent information resources and patent analysis, patent application was embedded in industrial technological innovation, product innovation, organizational innovation and business model innovation to guide and support the scientific development of the industry. Among them, the optical communication industry in Wuhan East Lake New Technology Development Zone has not only been included in the list of national patent navigation industry development experimental zones, but also Wuhan Academy of Posts and Telecommunications itself has been included in the list of national patent operation pilot enterprises in the patent navigation pilot project.
"After building the system and laying the foundation in 2013, 2014 can be said to be the first year of the full implementation of the patent navigation pilot project, and it is also a crucial year. With the joint efforts of China National Intellectual Property Administration, provincial and municipal intellectual property offices, experimental areas, industry associations and pilot enterprises, the navigation results have achieved initial results. " The relevant person in charge of China National Intellectual Property Administration Patent Management Department said in an exclusive interview with our reporter. Leading innovation, patent navigation has begun to make achievements in the process of helping industrial transformation and upgrading and implementing innovation-driven development strategy.
The pilot project of setting up a platform for policies has progressed smoothly.
At the beginning of this year, Zhang Chi, from the Genetic Engineering Division of the Medical Biological Invention Examination Department of China National Intellectual Property Administration Patent Office, accepted a new task: to leave his familiar examination post and join the management committee of Zhangjiang High-tech Park. Zhang Chi’s task is to promote the new development of patent navigation in Zhangjiang biotechnology, drugs and medical devices industry through his own professional work. Zhang Chi, who came to Zhangjiang Hi-tech Park with an annual invention patent authorization of 2,133, quickly entered the role because of his direct relationship with his usual field. Since the start of the related work in the Patent Navigation Experimental Zone, Zhangjiang has established a large-scale biomedical R&D platform and industrial system, and initially completed the patent R&D layout of drug varieties.
Like Zhang Chi, China National Intellectual Property Administration has sent seven cadres to Hangzhou High-tech Industrial Zone Management Committee, Zhongguancun Intellectual Property Promotion Bureau, Wuhan Intellectual Property Office East Lake New Technology Development Zone Branch, Changchun High-tech Industrial Zone Management Committee, Suzhou Industrial Zone Management Committee, Zhengzhou Intellectual Property Office and Baoji High-tech Industrial Zone Management Committee. At present, China National Intellectual Property Administration has recommended "expert-type" cadres in all the relevant administrative departments of the eight national patent navigation industry development experimental zones, and established a monthly report system to report the progress of the project on a monthly basis.
In fact, this is just one of the specific work carried out by China National Intellectual Property Administration in promoting the pilot project of patent navigation this year. "Up to now, eight national patent navigation industry development experimental zones have been fully launched, and patent navigation planning projects have also been fully launched. The tasks mainly focus on the establishment of patent navigation work and management mechanism, and the promotion of patent navigation planning projects." The relevant person in charge of China National Intellectual Property Administration Patent Management Department told this reporter.
The innovative development plan of patent navigation industry mentioned by the person in charge is a pilot project for the construction of the experimental area and plays an important supporting role. Therefore, China National Intellectual Property Administration Patent Management Department has taken a series of measures to standardize the project management, strengthen the project schedule and quality control, and ensure the effective implementation of the project. Over the past year, according to the specific progress of the patent navigation planning project in each experimental area, China National Intellectual Property Administration held project kick-off meetings, expert demonstration meetings and phased promotion meetings at different working nodes to strengthen project process management. At the same time, it also formulated and issued "Working Rules for the Implementation of Patent Navigation Planning Project (Provisional)" and "Technical Points of the First Stage of Patent Navigation Planning Project (Provisional)", which clarified the management requirements, organizational standards and technical standards of patent navigation planning project and strengthened the quality control of project implementation.
"Especially in promoting the implementation of the patent navigation planning project in the experimental area, according to the" Working Rules for the Implementation of Patent Navigation Planning Projects (Provisional) ",we have established a project implementation working group with the participation of China National Intellectual Property Administration, provincial and municipal intellectual property offices, experimental areas and project undertakers." The person in charge said that the working group determined the contents and methods of industrial patent navigation analysis in combination with the needs of the experimental area and the actual situation of the industry, and deeply studied the preparation of the innovative development plan of the patent navigation industry, and determined the content depth, preparation method and demonstration subject of the planning preparation.
"The innovative development planning of the patent navigation industry in Zhengzhou New Materials Industry Cluster is nearing completion." The relevant person in charge of Zhengzhou Intellectual Property Office said that as one of the eight national patent navigation industry development experimental zones, the industrial field determined by Zhengzhou New Materials Industry Cluster in the patent navigation pilot project is superhard materials. In the process of making the innovative development plan of patent navigation industry for superhard materials, this paper focuses on the comparative analysis of industrial chain and patent layout, and reveals the law of the relationship between patent control power and industrial competition pattern characteristics from the perspective of historical evolution. At the same time, Zhengzhou also introduced new patent analysis tools, and adopted big data analysis methods in some links, which improved the analysis efficiency.
"In addition, we also rely on local resources and social organizations to cultivate patent navigation talents." According to the person in charge of the Patent Management Department of China National Intellectual Property Administration, over the past year, China National Intellectual Property Administration has entrusted a professional institution to systematically design the curriculum module of the patent navigation pilot project to form a curriculum system. Among them, Shanghai Zhangjiang High-tech Park, Changchun High-tech Industrial Development Zone, Baoji High-tech Industrial Development Zone and other experimental zones have successively held practical courses on patent analysis and patent layout to promote the basic capacity building of patent navigation. Suzhou Industrial Park held exchange activities such as the Patent Navigation Industry Development Summit Forum to publicize the concept of patent navigation and enhance the awareness of patent navigation.
In 2013, after the pilot project of patent navigation was launched, China National Intellectual Property Administration successively issued the "Notice on Determining the National Patent Navigation Industry Development Experimental Zone, the National Patent Collaborative Application Pilot Unit and the National Patent Operation Pilot Enterprise" and other documents, which laid a policy foundation for the promotion of the pilot project of patent navigation; This year, China National Intellectual Property Administration instructed the relevant departments to continue to do a good job in building the system and laying the foundation, and on the other hand, to do a good job in the project, strive for a higher level and produce results, and the pilot project of patent navigation went smoothly.
Effective application of industrial upgrading shows benefits
In the third Beijing Invention Patent Award this year, Beiqi Foton Motor Co., Ltd. (hereinafter referred to as Beiqi Foton) won the special prize for its patent "Auxiliary water tank and engine cooling system for engine cooling system". Wang Jinyu, general manager of Beiqi Foton, said in an interview with this reporter that the award-winning patent of Beiqi Foton completely improved the defects of the gas-liquid common chamber of the auxiliary water tank in the prior art, and reduced the fuel consumption of each vehicle by nearly 5%. "Futian heavy trucks and other products that match this patent save about 5.496 billion yuan in fuel costs every year." Wang Jinyu said, "Related patents are applied to Futian heavy trucks, buses and other products, with a cumulative sales of 1,248,900 vehicles for two consecutive years, and the sales amount of related spare parts products is about 2.023 billion yuan."
In fact, it is no accident that the patent application effect of Beiqi Foton is so remarkable. Like Wuhan Academy of Posts and Telecommunications, this year, Beiqi Foton was also included in the list of national patent operation pilot enterprises in the patent navigation pilot project. Talking about the importance of patent navigation, Li Qianjiang, Minister of Intellectual Property Department of Beiqi Futian, said that because many technologies in the automotive field are "reverse development", the use of patent information and patent risk early warning in the patent navigation pilot project have become crucial. "At present, Beiqi Foton has formulated a patent strategy covering nine patent business segments, among which patent infringement risk early warning and patent information utilization in research and development are the core contents." Li Qianjiang said, "To this end, Beiqi Foton has established a set of management system to implant the patent risk prevention process into the new product research and development process. For example, before the start of project research and development, the patent personnel will first conduct relevant patent search to provide the latest technical trends in this field for R&D personnel as a reference for their R&D projects. "
"To promote the pilot project of patent navigation, we must adhere to the dominant position of enterprises." The relevant person in charge of China National Intellectual Property Administration Patent Management Department said that it is necessary to actively play a policy-oriented role, guide enterprises and research institutes to carry out patent creation activities according to the development trend of industrial technology and market demand, and establish a patent collaborative application mechanism between enterprises and research institutes, so that enterprises can become the main body of patent application.
As one of the representative enterprises in the optical communication field of Wuhan East Lake New Technology Development Zone in the National Patent Navigation Industry Development Experimental Zone, the person in charge of intellectual property affairs of Changfei Optical Fiber and Cable Co., Ltd. (hereinafter referred to as Changfei Company) told this reporter a case about patent navigation: when the R&D project of a bending-resistant optical fiber product suitable for indoor layout was established, the intellectual property staff and R&D personnel of Changfei Company first searched and analyzed the patent information, and more than 100 global patents were retrieved, and they compared the competition one by one. Subsequently, the protection scope of existing patents is analyzed, and the possible overlapping parts are avoided in advance, and the product performance is better than that of rival products. Finally, Changfei Company successfully developed a new generation of bend-insensitive single-mode fiber and bend-insensitive multimode fiber. The price of new optical fiber is twice as high as that of ordinary optical fiber, but its cost is similar, which has won new opportunities for Changfei Company in the new wave of data center construction.
"Patent navigation, especially patent information analysis, is the’ first link’ in the innovation chain of technology." The person in charge said that if the patent navigation work is carried out well, a new channel for enterprises to analyze competitors in depth can be found. The experience of Changfei Company is quite representative. With the help of the pilot project of patent navigation, up to now, the total number of China patent applications submitted by Changfei Company has reached about 300, nearly half of which are invention patent applications. In addition, more than 50 international patent applications have been submitted through the Patent Cooperation Treaty (PCT). At the same time, Changfei Company also actively participates in the formulation and implementation of international, national and industry standards. At present, Changfei Company has presided over the drafting of 5 national and industry standards and participated in the formulation and revision of 24 national and industry standards.
Patent navigation came into being to adapt to the increasingly complex international industrial competition environment and the needs of domestic industrial transformation and upgrading. Through in-depth excavation and comprehensive analysis of the technology, law, market and other information carried by patents, we can comprehensively and accurately reveal the competitive pattern and dynamics of related industries, and provide strong guidance and guidance for industrial development to transform and upgrade more scientifically, reasonably and pertinently, and break through the blockade of foreign enterprises. Through the promotion of enterprises, the pilot project of patent navigation has shown benefits in promoting industrial transformation and upgrading.
For example, in Zhongguancun Science Park, which is a national experimental zone for the development of patent navigation industry, the mobile internet industry, which is the selected field of its pilot project, has made great efforts to strengthen the top-level design of the development of patent navigation mobile internet industry in the past two years, used patent analysis to lead the strategic layout of mobile internet industry, established Zhongguancun mobile internet patent industrialization base, and implemented intellectual property appraisal of major economic and scientific activities, which improved the utilization ability of patent information resources and supported the deep integration of patent analysis and industrial operation decision-making. In 2013 alone, the key enterprises of Zhongguancun Mobile Internet submitted more than 6,000 domestic and foreign patent applications and owned more than 4,300 effective invention patents. Nowadays, in the key link of the mobile Internet industry chain, Zhongguancun Science Park has gathered 80% leading enterprises in China, and the annual income of related industries has reached 450 billion yuan, accounting for 22.5% of the total income of Zhongguancun’s six dominant industries and four potential industries.
"According to the relevant work arrangements, China National Intellectual Property Administration strives to use about five years to initially form an effective model for the development of patent navigation industry." The person in charge of China National Intellectual Property Administration Patent Management Department said that the implementation of innovation-driven development strategy should focus on promoting the close integration of scientific and technological innovation and economic and social development. In this regard, implementing patent navigation and strengthening the integration of patents, technological innovation and industrial development will provide strong support and guarantee for implementing the innovation-driven development strategy. (Intellectual Property News reporter Cui Jingsi)
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1. What is the basic connotation of patent navigation?
Patent navigation is to analyze patent information through the patent information database, and make reasonable industrial planning according to the information resources of the patent information database, so as to point out the way for the industry to formulate development strategies and upgrade and transform. Patent navigation aims to guide scientific and technological innovation and promote management innovation around the innovation-driven development strategy, take patents as the link, take innovation as the core and take the market as the guidance, enhance the ability of Chinese innovators to use patents to enhance their core competitiveness, and finally improve the overall scientific and technological competitiveness of the country.
At the same time, patent navigation takes patent-intensive industries as the main object, patent data as the main body of information acquisition, comprehensively uses the means of patent information analysis and market value analysis, and combines the analysis and mining of economic data and intellectual property strategies of leading enterprises to accurately grasp the inherent laws and influence degree of patents in the development of the whole industry, profoundly reveal the industrial competition pattern, scientifically concise the direction of technological innovation, effectively prevent industrial development risks, and steadily improve the level of patent application.
2. What are the tasks of the patent navigation pilot project?
The tasks of the patent navigation pilot project: First, we should establish and improve the mechanism of patent navigation to guide industrial development, improve the scientific level of industrial development decision-making, promote the optimal allocation of industrial superior resources, effectively improve the ability of independent innovation, and steadily enhance the industrial competitive advantage; Second, it is necessary to guide industrial upgrading and transformation, optimize industrial structure, and gradually cultivate and form an industrial cluster and a benign industrial ecosystem led by leading enterprises in the industrial chain and closely coordinated by enterprises in the upper, middle and lower reaches; Third, we should guide enterprises to cultivate their core competitive advantages, improve their position in the industrial value chain, enhance their right to speak in international competition and rule-making, and enhance their influence and control over industrial development; Fourth, it is necessary to guide and encourage the coordinated use of patents, promote the overall competitiveness of the industry, and guide market entities such as upstream and downstream enterprises in the industrial chain with complementary advantages to conduct in-depth cooperation with patent application synergy as a link, establish a new mode of coordinated development of industrial clusters, and promote the overall competitiveness of the industry; Fifth, it is necessary to guide the cultivation of patent application services that meet the actual needs of the industry, effectively support the high-end development of the industry, establish an investment and financing mechanism that meets the needs of small and medium-sized enterprises, and promote the development of patent investment and financing, securities, insurance, trust and other businesses; Cultivate and develop the patent transaction circulation service system, and promote the agglomeration and diffusion of patents.
3. How did China National Intellectual Property Administration carry out the pilot project of patent navigation?
China National Intellectual Property Administration carried out the pilot project of patent navigation, and identified six key tasks, including establishing a working mechanism for the development of patent navigation industry, optimizing the patent creation of the industry, encouraging the collaborative application of patents, cultivating the development of patent operation formats, improving the patent application service system and constructing a policy support system for the development of patent navigation. In order to fully promote the implementation and implementation of key tasks, China National Intellectual Property Administration will build a working platform for patent navigation pilot projects: for industrial clusters, it is planned to build a number of national patent navigation industry development experimental zones with regional characteristics, obvious advantages, intensive patents and reasonable layout; Facing the development of the industry, cultivate a number of national patent collaborative application pilot units with industrial characteristics and competitive advantages; Facing the market players, we will cultivate a group of national patent operation pilot enterprises with core patents, strong patent application ability, strong influence on industrial development, or capable of providing professional, standardized and integrated patent application services.
4. What is the significance of the patent navigation pilot project?
The poor patent application channels make the market value of Chinese patents far from being effectively played. The implementation of the patent navigation pilot project will explore the establishment of a working mechanism of deep integration of patent information analysis and industrial operation decision-making, high matching of patent creation and industrial innovation ability, strong guarantee of patent layout for industrial competitive position, and effective support of patent value realization for industrial operation benefit, promote the collaborative application of patents in key industries, and foster a new model for the development of patent navigation industry, so as to open up the key links of patent application and establish a positive feedback system for efficient operation of patent system. Therefore, accelerating the implementation of the patent navigation pilot project is of great practical significance for enhancing China’s independent innovation ability, promoting China’s transformation from a patent power to a patent power, and promoting economic innovation and development.
(Intellectual Property News Cui Jingsi) < /P